Yarn in the City Sponsor: Tangled Yarn

You may have noticed a happy little addition to our sidebar last week, and the podcast if you were tuning in. We are thrilled that Tangled Yarn have come aboard as our sponsor for the month of March. Please join us in welcoming them to Yarn in the City!

We're so excited to have Tangled Yarn as a sponsor of Yarn in the City. For those who aren't familiar with your shop, please tell us a little bit more about it.
I started Tangled Yarn in 2012, we are an online store specializing in natural and hand dyed yarns such as Jamieson & Smith, SweetGeorgia, Shilasdair and Orkney Angora although we do stock popular brands like Debbie Bliss too. Buying online can be very impersonal which is something I wanted to overcome so I actively reach out to my customers and provide the service they expect from a bricks and mortar store. Good service is high up on my list along with quality yarns.

Some of the tempting hand dyed yarns available from Tangled Yarn

Some of the tempting hand dyed yarns available from Tangled Yarn

We always think the best part about owning a yarn shop would be picking which yarns to carry but then we'd be spoilt for choice! How do you decide what to carry in your shop?
I look at what my favourite designers are knitting with a try to bring in either those yarns or a close alternative. I tend to stick with natural fibres and because colour is really important to me, I make sure that when I'm looking for something new that there is a good range of colours available.

New in-house brand Mabel & Ivy will leave you spoilt for choice with colour options

New in-house brand Mabel & Ivy will leave you spoilt for choice with colour options

And now you've recently launched your own yarn line, Mabel & Ivy. The colours are amazing. Tell us all about the yarn!
We have two bases - both are a light fingering weight. Supersoft is 100% wool whilst Coast is 55% lambswool / 45% cotton. I source them directly from the mill in Yorkshire on the cone and then wind them into smaller 50g balls ready for my customers to knit or crochet with.

Supersoft comes in 80 shades and Coast in 48, so there's plenty of colour choice. Both yarn bases are perfect for accessories, shawls and lightweight garments.

The Orza Pullover by La Maison Rille designs

The Orza Pullover by La Maison Rille designs

Do you have a favourite type of knitting project, say shawls or sweaters or accessories? Do you ever find what you want to knit is different from what you end up knitting?
I thought starting my own yarn store that I'd have lots of time to knit - sadly I don't! So I tend to knit things that are quick and portable. Lots of shawls, hats, mitts and socks which I can pick up when I've got a spare minute.

Currently though I am working on an Orza Pullover by La Maison Rililie. We are knitting it as a KAL in the Tangled Yarn Ravelry group. The pattern initially does require a lot of concentration; it's a top down sweater with lots of increases in the yoke and two different stitch patterns. I think if I'd started this on my own I may have given up but knitting along with other knitters who all have different abilities has been hugely encouraging.

Jameson & Smith 2-ply Jumper Weight - which colours will you choose?

Jameson & Smith 2-ply Jumper Weight - which colours will you choose?

Is there any other upcoming news at Tangled Yarn that you'd like to share?
We stock Jamieson & Smith Jumper Weight and Supreme Jumper Weight. Both yarns are spun from 100% Real Shetland Wool and are perfect for Fair Isle and colourwork so we're excited to be adding Felicity Ford's KNITSONIK book to our shelves. The KNITSONIK Stranded Colourwork Sourcebook is available to pre-order now with shipping from March 9th.

And to help spark some creativity, I'd like to offer Yarn in the City fans an exclusive 15% off Jamieson & Smith yarns until April 26th. Just use the discount code KNITSONIK at the checkout.

Ooh! Sounds like the perfect way to get inspired for Felicity's Knitsonik Quotidian Colourwork Workshop with us happening on 26 March. Thank you!

And of course a huge thank you to Rachel and Tangled Yarn for coming aboard as our sponsor for March. Please do visit Tangled Yarn as they have excellent customer service, a rewards program, and free UK shipping on orders of £25 or more. And if you sign up for their newsletter, you'll also get a code for 10% off. Happy knitting!