For ten years, Loop has been bringing beautiful, luxurious yarns to London's knitting and crochet enthusiasts. Loop has been a supporter of the Great London Yarn Crawl since the very beginning, and we are thrilled to have them on board as a Yarn Crawl shop, Pop-Up Marketplace vendor, and the exclusive sponsor of this year's GLYC Kick Off Party, providing exclusive pre-show access to the Pop-Up Marketplace for all Yarn Crawl participants!
The Yarn in the City Pop-Up Marketplace will feature fabulous indie makers, dyers and designers from across the UK. Tell us about your company and specialty. What are you best known for?
Loop has gorgeous yarn and haberdashery sourced from all over the world. We specialise in natural fibres and hand-dyes as well as being the European Flagship shop for Brooklyn Tweed and Quince & Co yarns. We are also very lucky to stock Wollmeise yarn and have an incredible range of madelinetosh yarns and colours, often in over 100 different colourways. And from September, we will also be the UK supplier of WoolFolk yarns.
We have knowledgable staff who are passionate about knitting & Crochet. Loop also stocks people working with textiles making exquisite things such as Julie Arkell, Sophie Digard and Nathalie Lete.
We have a fantastic range of books, magazines and classes held from beginners to master classes from teachers visiting the shop from all over the world.
Space is at a premium in the Pop-Up Marketplace so we've asked vendors to bring their "best of the best" - what wares will you have to tempt visitors?
Loop celebrates its 10th Anniversary this year so, to kick it off, we have self-published another book called 'Loop's 10'. In collaboration with amazing designers and yarn suppliers we will have the book at the fair with a special discount rate. We will also be bringing Wollmeise and all the bespoke colours of yarns that have been created for us for the anniversary from Quince & Co, DyeForYarn, Old Maiden Aunt, Koigu, Madelinetosh, Shalimar, Orkney Angora, Shilasdair and The Uncommon Thread, Jade Sapphire and Viola!
Can you tell us about the making/designing/collaborating/or other process involved in your business?
Loop often collaborates with incredibly talented people from all over the world. We produce our own range of patterns and books that have seen us work with Norah Gaughan, Melanie Berg and Paulina Popiolek amongst others.
What is your absolute favourite thing about running your business?
Oh, the absolute joy of finding a new gorgeous yarn or yarn dyer that I know will be exciting to have at Loop and then building a relationship with the maker to make it work. Then when, months later, the yarn arrives it always feels like Christmas. Likewise, collaborating with talented designers to come up with a new pattern for Loop. Also, the joy that people express, if they have travelled from afar and it is their first visit to the shop - their excitemnet makes me excited all over again!
Tell us the funniest thing that has ever happened to you while you've been running your company, or while you've been at a yarn show or festival!
I was at a huge trade fair in the States, it was very hot and I had been walking around for many hours - back at the hotel I went for a swim and there was another woman in the pool. When she asked where I was from and I said 'London', she asked if I was Loop. When I said yes, she began to hoot and holler in her strong Southern accent 'Oh my Lord, I can't believe I am in the pool with Miss Loop' over and over again with delight. I was astonished and couldn't stop laughing. It completely took me aback (in the nicest way). For the next few days, whenever I remembered it it would make me giggle.
Again, many thanks to Loop for all of their support for the GLYC over the last three years. We are thrilled to have them os the exclusive sponsor of this year's brand new GLYC Kick Off Party, and we wish them another ten fabulous years!