Meet the vendors: Max's World

Our next vendor has been a long-time supporter of the Great London Yarn Crawl. We're thrilled to welcome Max Alexander of Max's World, and her gorgeous handmade jewellery and gifts for knitters, to the Pop-Up Marketplace.


The Yarn in the City Pop-Up Marketplace will feature fabulous indie makers, dyers and designers from across the UK. Tell us about your company and specialty. What are you best known for?

I make knitting and craft themed jewellery. I’m probably best known for my super tiny knitting needle and ball of yarn earrings. I also knit creatures and have been making a lot of moths for the past year. The moths look good printed and the greeting cards of them have gone down very well.


Space is at a premium in the Pop-Up Marketplace so we've asked vendors to bring their "best of the best" - what wares will you have to tempt visitors?

I’ll have all of my jewellery, I don’t do many fairs so it’s a great chance for people to get up close to pieces they may have seen online. I’m hoping to have a couple of new designs too. I’m also currently knitting some very fancy moths and will have a few that have never been shown before.

Can you tell us about the making/designing/collaborating/or other process involved in your business?

My work always starts with something I’m a little obsessed with. When I learnt to knit I wanted to be in knitwear all the time so I designed my knitting jewellery to wear when it was too hot for wool. More recently I discovered the wonderful world of moths and began to knit them so I could have an excuse to stare at pictures of them all day…!

What is your absolute favourite thing about running your business?

I work from home most of the time. Although it’s great being in charge of how I spend my time it can get a little lonely. So I absolutely love getting out and showing people my work. It’s wonderful to get a smile or a laugh from a stranger!

Tell us the funniest thing that has ever happened to you while you've been running your company, or while you've been at a yarn show or festival!

I had a stall In Spitalfields Market a couple of years ago and an American tourist came past. She spotted my knitting octopus on a greeting card and became really over excited. She’d seen him online and couldn’t believe she was meeting the maker. When I showed her the real life octopus she was overjoyed and asked for my autograph. I found it quite strange, and got really nervous and scrawled something wobbly. I don’t think I’m cut out to be celeb…!

And speaking of the 'm-word' (moths! ack!), Max has a blog post all about National Moth Week happening 18-26 July. Check out the post to learn more about all the moths she's created as art so far!