Time for a yarn-y vendor profile! If you're looking for a luxe treat at the Pop-Up Marketplace you may have to look no further than the 100% cashmere offerings of Cashmered!
The Yarn in the City Pop-Up Marketplace will feature fabulous indie makers, dyers and designers from across the UK. Tell us about your company and specialty. What are you best known for?
We sell the ultimate luxury yarn, pure Grade A cashmere yarn, in 3ply weight and a range of 22 colours - spun and dyed for us in Italy. Plus our exclusive patterns for everything from sweaters to accessories to inspire you.
Space is at a premium in the Pop-Up Marketplace so we've asked vendors to bring their "best of the best" - what wares will you have to tempt visitors?
We’re bringing all the colours for your delectation – along with as many ‘made up’ samples of our designs as we think we can fit on the stand. To try, to fondle, to fall in love with?
Can you tell us about the making/designing/collaborating/or other process involved in your business?
We are supplied by Loro Piana in Italy and select our colours from their stock of over 250, who then ply the yarn to our specified weight. The knitted design work is done by me as director of the company – which I really enjoy- in collaboration with my fantastic sample knitters and tech editor. Now that we have branched out into crochet I’m working with other designers, which I’m finding equally rewarding and exciting.
What is your absolute favourite thing about running your business?
Cliché it may be, but meeting other ‘yarnies’. Everyone from the wonderful Italians who walked me through the processes of production, to the designers, knitters and yarn shop owners that I just HAVE to talk cashmere with.
Tell us the funniest thing that has ever happened to you while you've been running your company, or while you've been at a yarn show or festival!
There are many - most not for public consumption but, at Olympia last year we had a lady who, after much considered squishing and fondling of the yarn, (particularly the ‘Chocolate’) stood back and said ‘You know, what you really need are more browns in the range.’ Guess what, she was dressed, head to toe in shades of…………………..brown!